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Description
Description
Short description
By combining German engineering skills and Asian manufacturing know-how, faytech AG became a specialist for industrial touch-PCs and touch-monitors as well as the world market leader in the field of large-format Optical Bonding. After an eight-year build-up phase, faytech has a corporate, manufacturing and marketing structure that enables it to significantly increase its growth rates in recent years and become one of the world's leading providers of industrial touch solutions. Combined with reliable on-site service, faytech offers one of the most exciting (power-) packages in the touch industry. Offered by distributors in Europe, North America, Australia, Africa and Asia, faytech products make the company a reliable global brand.
Customers use faytech's technology for the increasing automation of their home or on public transport. Factories use the touch displays for machine control and automation of manufacturing, restaurants, bars or pharmacies use the touch monitors to increase the efficiency of their sales processes and supermarkets, airports and other public places use faytech's kiosks for interactive customer information. The basis of the growth strategy is always the consideration of the customer's wishes. Since 2006, this philosophy has paved the way for continuous and sustainable growth for faytech.
faytech - The provider of industrial touchscreen solutions
About faytech AG
As a touchscreen specialist, faytech combines the development, design, manufacturing and marketing of touchscreen monitors and touchscreen PCs. With its roots in Germany, faytech today sells and supports Touch Monitors and Touch PCs on a worldwide basis. faytech offers German engineered products, manufactured in Asia with local service.
Arne Weber, the founding manager of faytech, started to develop and market electronic devices in 2001. Later in 2006, the today called faytech AG started to import touchscreen displays in Germany. Within three years, the German corporation became the leading touchscreen supplier in Germany in this niche.
Based on the early success, Fan Yang joined faytech. After that the management team moved to Shenzhen to start its own production facility in China. By doing this the company now combines German quality and development know-how together with Chinese sourcing and manufacturing competencies. In 2009, faytech Tech. Co., Ltd. was founded and Fan has been leading the company since then as a founding manager.
In 2010, faytech began to produce touch PCs in its own factory for the first time. Today all offered touch devices are solely designed and manufactured by faytech. produced on its own ISO 9001:2008 certified production lines, following strict German quality guidelines and expectations. faytech’s marketing strategy is to deliver the best price/quality ratio in the industrial and B2B touch device market.
Based on its success in Germany, faytech started its global sales operation in 2011 and continues to build its reputation in the Touchscreen industry worldwide. A good reputation and high-quality products to attractive prices help faytech to expand its market share and establish long term business relationships with suppliers as well as sales partner and users all over the world. At faytech, we always put our customer's needs first.
The integration of modern technology standards, such as capacitive touch panel production and optical bonding technology, took place in 2016 and 2017. Break-even was achieved in 2013 by faytech Germany and 2015 by faytech China. In 2017, faytech continues its accelerated growth and success. With the signing of the exclusive cooperation with the world's largest whiteboard manufacturer, faytech is today the market leader in the field of large-format optical bonding. Currently no other company produces comparable quantities of large-format touch monitors and touch PCs, up to 105 ".
faytech in a competitive comparison
Innovation, fairness to employees, customers and the environment as well as a steady and high-quality product quality at attractive prices are the cornerstones of faytech.
Team
Faytech currently employs around 200 people worldwide. In 2018 faytech plan an increase of more than 50% in Asia and over 25% in Germany.
Peter Trosien
CEO
Arne Weber
Chief Business Development Officer at faytech AG, General Manager at faytech Tech Co., Ltd.
Fan Yang
Managing Partner faytech Tech Co. Ltd.
Haber Guo
Vice General Manager faytech Tech Co. Ltd.
Arno Waschkau
Chairman of the Supervisory Board faytech AG
Nick Li
Technical Manager faytech Tech Co. Ltd.
Products and Innovation
Industrial Touchscreen Monitors
• More connectors and functions than any competitor
• Own mainboard design in cooperation with local design studio
• Used by A-Brands like Infineon, Siemens, NEC and many others
All-In-One Industrial Touchscreen PCs
• Industrial fay-002 mainboard designed in exclusive cooperation with ASUS
• Two CPU options: Intel® Celeron™ N2807 or J1900
• Rugged fan-less design provides protection in rough environments
• Fully customizable, flexible and versatile, ensuring the best performance and efficiency for any user
• Used by e.g. Deutsche Bahn in all railway travel agencies
Embedded Industrial Touch PCs
• Most cost-efficient solution on the industrial market
• Embedded V40 mainboard with faytech’s own design
• Equipped with QuadCore Allwinner® CPU
• Easy to integrate; ideal for machine automation, data logging, and digital signage
• Designed in cooperation with local design studios
• Used by e.g. DEOS AG for Industrial process visualization
Large format displays
• Ranging from 32’’ to 86’’ and up to 4K resolution/48 touch points
• PCs, monitors and custom display solutions, fully customizable
• Used in digital signage, advertising, or interactive information source
Optical Bonding
• Sealing air gap between the touch panel and LCD panel with silicone
• Increases visibility, reduces reflection
• Increases the firmness of the screen, is fully reworkable, if necessary (unlike acrylic solution)
Model Differentiation: Industrial Touchscreens
The innovation is clearly visible in the optical bonding
faytech is a specialist and world leader in large size optical bonding and combines this with an outstanding price / performance ratio. Competitive advantages lie in the process know-how (manufacturing processes are patent pending) and economies of scale.
1. faytech offers better picture quality due to less reflections. Compared to air bonding, optical bonding reduces light refraction by up to 65%. This enhance the perceived brightness of the LCDs by up to 10%. The display is insusceptible to condensation and dust particles and creates a solid connection between the touch and LCD.
2. The faytech technology offers better performance than acrylic solutions, as silicone glue cures more evenly. During curing, adhesive shrinkage in acrylic solutions is up to 4%, while for silicone glue it is only 0.1%. This results in significantly lower residual stress. Better control over the hardness is another advantage. Furthermore, acrylic will yellow over time due to ultraviolet radiation, but silicone glue does not yellow
USP's
German Engineering, Asian Manufacturing and Local Service. The interplay of these three cornerstones gives faytech a strong brand positioning and prepares the current success.
faytech has established itself as a niche specialist:
- Extensive vertical technology knowledge
- In-house high-volume optical bonding line of up to 105’’
- Own patents and exclusive in-house developments
- Internal process technology developed, solving several issues of manufacturing processes in the industry
- strong back-up by large corporate partnerships, e.g. with ASUS and NEC
faytech's locally stored standard product portfolio in Germany, China and America covers standard customer needs. This allows a faster response time than any other competitor. faytech has existing, rapidly growing and well-functioning business models in China, North America and Germany as well as incredible growth opportunities for itself and its partners throughout the rest of the world.
Technically, faytech differs mainly by:
- an own touch controller design!
- own high brightness solutions!
- own exclusive mainboard designs!
- own case designs and patents!
- own optical bonding!
... and has with this a unique competitive position worldwide!
Market and target group
The global market for touchscreen displays is expected to grow at a CAGR of 8,90% during the period from 2016 to 2024.
North American market is expected to remain the leader with a share of 35%; Asia Pacific is projected to have a substantial rise in the demand for touchscreens in the near future, thanks to the rising uptake of the latest technologies in the various service industries, such as public transportation and airports.
The retail kiosks segment has been registering a higher demand for these displays than other application segments and is expected to continue to do so over the forthcoming years, thanks to a large number of retail outlets spread across the world. Other commercial applications enhancing user experience and encouraging interactivity are expected to grow at a high rate, due to acceptance of technology by various segments, such as healthcare, automotive, banking, education & training.
Economies, such as Japan, Malaysia, Singapore are increasingly deploying touchscreen kiosks at airports, railway stations, and public transportation terminals, which is expected to reflect positively on the growth of the Asia Pacific touchscreen display market.
Capacitive technology is expected to lead the market, as capacitive touchscreen controllers are durable, more reliable, and provide better operation through its multiple functionalities compared to resistive touch controllers. These controllers are highly responsive and provide a real-time feel while minimizing power consumption.
Goals and use of proceeds
Faytech vision
In 2018 faytech would like to realize the following goals:
- Extension of the production area by 5000 m² in Suining (Sichuan)
- Beginning own case manufacturing
- Completion of the first car-automotive projects with potential 100K+ yearly volume
- New, patented docking station revolutionizing the way how touch devices are implemented and serviced in industrial machines
- New Apollo-lake and Kaby-Lake-U based mainboard series
- Starting mass production of first automatized large format bonding line
Application examples and previous achievements
Application examples
It is called the Taxi PC, which is exclusively produced for tipp2GO, and has a GPIO to connect with e.g. taximeter, seat contact and reversing camera, an 8~36V DC-IN with capacitor to bypass short power losses and many more connectors. It uses faytech’s 7” Optically bonded touch display with many added features such as 3G, GPS and AIO-cable.
Exclusively produced for Ergo-fit, faytech developed a capacitive 10.1” Touch PC with IP65-front, integrated RFID and card-readers, numerous connections for the users as well as for communication with the fitness equipment. The industrial Touch PCs are a perfect fit for the Ergo-fit's complete program of fitness training systems.
Operating a sea container forklift is a challenging task. Not only does the operator have to secure the proper lifting of the container, but he also needs information about which container must be moved where. Mounted in the forklift’s cabin, faytech’s touchscreen PC allows efficient communication with the storage HQ through a wireless connection. It allows efficient and most current data tracking, logging, and usage by both the operator and HQ.
The Drink Command’s self-pouring beer system uses faytech’s 15” Tuch Monitors. The device is IP65 proof, which makes it completely water-, dust- and beer-proof. It has an integrated RFID reader and card-scanner, as well as many other connectors to communicate with the complete system. It is very user-friendly, which makes it the perfect solution for this application.
Milestones of the company
- 10+ years focused on touch devices
- 20+ global branches and distributions
- 30+ specialists and engineers
- 8000+ monthly output
- 300,000+ touch devices sold worldwide